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Friday, December 22, 2023

Octavia Spencer And Administrators Bryce Dallas Howard And Steven Caple Jr. Carry “The Santa Tales” To The Display – Deadline

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Coca-Cola is on a mission to additional unfold its ethos of ‘Actual Magic’ and human connection this vacation season, with a brand new quick movie anthology: The Santa Tales.

The worldwide beverage model has tapped ‘Transformers: Rise of the Beasts director and screenwriter Steven Caple Jr. and The Mandalorian director Bryce Dallas Howard, to carry epic cinematic imaginative and prescient to 2 new quick movies. 

Developed and produced in collaboration with WPP Open X led by VML, Think about Leisure and PRETTYBIRD, The Santa Tales shall be launched on Prime Video through Prime Video Direct, Amazon Freevee and Coca-Cola’s YouTube channels on 8 December 2023.

Every movie is a reminder of the Santa Claus in all of us and reimagines the illustration of Santa another way:

The Observe (directed by Bryce Dallas Howard) stars Irish actor Colm Meaney because the lead protagonist, “The No Man”, whose festive goodwill is restored by a thriller message in a bottle.

Ho Ho Heist (directed by Steven Caple Jr.) stars Oscar profitable  actress, Octavia Spencer, SAG Award profitable actor, Scoot McNairy and is a heist-thriller through which Santa finds himself in jail. 

That is Coca-Cola’s newest providing of branded leisure content material, following the discharge of its anthology collection final Christmas. The Santa Tales, types a part of the model’s wider Christmas advertising marketing campaign The World Wants Extra Santas, illustrating how magic multiplies when individuals embrace their ‘inside Santa’ – the spirit of kindness, generosity and goodwill.

“Tales have the superpower to maneuver individuals and encourage change,” mentioned Islam ElDessouky, World Head of Inventive Technique & Content material at Coca-Cola. “With these quick movies we needed to offer extra depth to Coca-Cola’s storytelling with genuine narratives we’ve not explored earlier than. Santa is so interlinked with the historical past of Coca-Cola that we might see a beautiful alternative to discover one other imaginative dimension for what he represents, that individuals don’t count on to see. 

ElDessouky continues, “Harvesting all of the  folks that work together with our model has been central to the success of this mission. Working with the entire superb expertise on this mission has demonstrated a ravishing open-source, co-creation mannequin that makes the model higher, makes the story extra impactful and represents the actual magic of human connection.”

Bryce Dallas Howard, director, mentioned, “I’m inspired by a model like Coca-Cola, which carries a number of cultural weight, placing their vitality behind artists, creatives and storytellers and tales that may transfer individuals and provides us a second to breathe and bear in mind who we’re. All of us need to join and expertise these emotions of affection and group, and I felt that profoundly within the collaborative expertise of constructing this movie and I hope that’s what individuals expertise once they watch it.”

“The most important factor that drew me to this mission was the theme of the world needing extra Santas and what does Santa symbolize to us as individuals, as a society. The concept that we’re making an attempt to faucet into generosity, kindness and the way a lot we’re in want of it everywhere in the world, jogs my memory of me as a child, caring for different individuals, love. All of these issues are tapped into this one particular vacation and pours into the character of Santa Claus.” added director, Steven Caple Jr.

Prospects can watch Coca-Cola’s Ho Ho Heist and The Observe from 8 December 2023, on Prime Video through Prime Video Direct and Amazon Freevee. The movie is on the market to Prime Members at no further price to their membership and to all clients via Amazon Freevee. 

Viewers may also be capable to watch movies on Coca-Cola’s YouTube channel.

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